FRANK NITTY 3000
Frank Nitty 3000 is a combination of digital artist, video gif doodler and creative art director who transforms still, fashion visuals into dazzling and surreal gif’s. He has collaborated on digital motion art projects for various leading world fashion houses including; Dior, Gucci, Burberry, G-Givenchy, Adidas and Nike. His work has also been exhibited all over the world, published in Vogue and his NFT’s can be found on SuperRare. His dynamic career began in The Netherlands after graduating from the esteemed Design Academy Eindhoven- an institute notorious for producing some of the best design talent in the world.
Tell us about your greatest inspirations or influences please Frank.
I draw a lot of inspiration from whats happening in fashion photography, photography in general, people’s perceptions of trends, consumerism, luxury and marketing.
I mostly create short form “conversations” in relation to these themes. Some influences you might see in my work possibly come from absurdist European comic books I used to read as a kid, contemporary subculture and a healthy imagination that I would say is more subconscious as apposed to drawing inspiration directly from anything recognizable.
How does innovation and technology affect your work as a creative these days?
I try not to let myself be distracted by by so called “disruptive” innovation. My process is very self contained. However I do like to use, or better… A-buse technology and innovation as it crosses my path. Im not totally oblivious to these things of course. Mass communication and self promotion in the form of social media, new innovation in AI tools that support my technical process and obviously things like NFTs are not only helpful but allow for new and interesting forms of communication, interaction and story telling. But the work itself always comes first.
Tell us about your creative process.
In all of my personal work the process is actually to NOT start from an idea but rather to let the ideas come gradually through the process of deconstruction.
The outcome can sometimes still have the same utility as the original image but not to the point that it would still be considered useful for let’s say selling a product. Since I manipulate photography using a sort of collage technique I try to let the content of the image speak to me first. I dissect the images into some very core elements and then re-imagine the original vision. I hardly ever introduce new elements into an image that were not there from its original inception. Obviously when I’m presented with the work of a photographer there is already a lot that went into that. Ultimately the goal for me is to take the existing inspirations and ideas and somehow transcend what’s already happening. I use animation to create dynamic or sometimes to completely show a transformation.
What do you think of the art world and how it works in general?
I have no thoughts about the art world. It’s completely uninteresting to me. I was educated as a industrial designer, and though these worlds do interact a lot I do see myself as more of a utility artist rather than someone who creates art for the sake of art. Or for the sake of the art world, for that matter.
Anything coming up that we should know about?
Im currently working on building an exhibition called RRReality (working title) . The plan is to show this globally as a pop-up. It’s meant to live on the cross section of “gallery art” and plain old entertainment or even retail experience.
At the same time I’m working on releasing a generative NFT collection called 3000KINGS.
Im starting to dive a bit more into interactive installations as well.
What does wellbeing mean to you and anything in particular that you practice?
It is my personal opinion that the greatest crisis we are facing at the moment is our personal and collective mental health.
Is there anything else you’d like to share?
Exfoliate
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